Exploit Your Blog’s Potential to Increase Your Market Reach

Do you know that there are research to prove that those who blogged had 55% more visits, 97% more inbound links and a mind-boggling 434% more indexed pages? Yes, that’s how powerful blogging is! Well, you could actually exploit its potential if you know how. Read along.

 

Blogging is not only about sharing lives to those interested. Today it is considered an effective and economical part of an online marketing toolkit. Blogging enables small business owners to carve out a name in their respective industries where existing and potential clients could actually view.

But how can you make use of your blogs so you could attract new customers and/or retain your current list? Below are some important points:

1. Construct Your Brand. Your business logo, together with timely and useful information should be enough to make your visitors establish a sense of security, stability and trust in you. Remember that your blog is a cheap and effective way to communicate the value, vision and passion of your business.

2. Launch your expertise. In your blogs, you just have to show you’re highly knowledgeable on the products and services you’re offering. If you sound as if you’re an expert in your niche by writing your blog with an air of authority, then you can earn your viewers’ trust.

3. Practice Guest Blogging. This is viewed as one great opportunity of writing about a topic on which you’re an expert at, with the end goal of establishing your brand. You can be a guest blogger on relevant sites that can help generate traffic to your own site. As a result, a larger audience of readers for your own blog will be created.You just have to be prepared with fresh andrelevant content to post frequently.

4. Increase Your Ranking. Search engine spiders are always attracted to fresh and original content. It’s what they feed on. If you have your website updated regularly, it will be frequently crawled by the search engine spiders. Your website will surely gain more authority and hence, high search engine ranking.

Blogging is a superb tool to remain competitive in establishing your online presence. Be serious with your blogs by interacting directly with clients if they have questions or comments. This can help you develop a strong and positive customer relationship.

If you still don’t have a website or a suitable blog platform, you can contact Institute of Outsourcing for they have experts to help you get started and make customers come buying your brand. For good ideas, please check out the website http://instituteofoutsourcing.com.

Outsourcing Risks and How to Manage Them

By description, outsourcing is the process of delegating or shifting a part or all of the company’s daily operation or business process to an outside business provider. Nowadays, a lot of business owners pursue to outsource certain services for their company to enjoy lower rates and better quality.  In addition, there is that sense of acquiring a strategic edge over the competition. But before you jump the gun, so to speak, know that not everything is all smooth-flowing as there will always be dangers in outsourcing. What are some of these? How can you avoid them?

1. Data exposure - in spite of the security of your highly confidential data guaranteed by your third party provider, there’s still a tendency that certain data might be exposed. Among these confidential matters include recruitment, payroll, account services and those related to human resources. This all boils down to choosing the right business process outsourcing provider. It has to be a trustworthy firm and you can easily check on its background if it has a reputation. Try to read testimonials and reviews. Institute of Outsourcing is among the names in the industry that has been trusted by many.

2. Unfulfilled expectations - When offshoring, there will always be the problem of language, differences in time zones, and further, classification of responsibilities. When these concerns are not addressed properly, your outsourcing vendor may not be able to meet your expectations especially if all along, this was not the ideal partner for you. As a result, you may not be able to get the expected final outcomes. Chances are the outsourcing may lead to losing control above the corporate business processes. 

So it is therefore your primary responsibility to get to know the risks of business process outsourcing before you even delegate any of your company function to a service provider. It isn't hard to spot a good one when you have a comparison of several outsourcing companies as to the nature of services offered. Decide only on a BPO firm that you feel can meet your standard requirements. With Institute of Outsourcing, this is really no problem.

Put your business in safe hands by choosing only the best service provider. You can check the company website http://instituteofoutsourcing.com to see the specialized services being offered.