Internet Advertising is a form of marketing which uses the Internet to deliver promotional messages to consumers. E-mail marketing, search engine marketing, social media marketing, and many types of display advertising are just some examples. Based on the current rise and fall of internet marketing trends, these 3 promise to dominate the year 2014.
1. Content Marketing – Rejoice Now is the time to invest in highly skilled website content writers . Studies suggest that marketing targeted at masses – like television ads – are slowly losing their effectiveness. Inbound marketing, by producing valuable, engaging content designed for a specific audience, is the new way to go.
Because customers nowadays prefer a more personalized approach, consistently creating pertinent, engaging content for them is a good way for companies to build rapport. This rapport leads to trust, and is the first step to developing a loyal following.
2. Minimalistic Marketing – Rise This is a generation of subtlety. Potential customers no longer appreciate being force-fed hype about a new product. Minimalist aesthetic and clean, clear-cut adverising is proving to be more effective than loud, flashy promotions. Cluttered, heavily-saturated advertisements no longer work. The rule of thumb for this age? Less is more.
Simplicity doesn’t just end with advertisements. Trends in 2013 suggest that the most successful marketing strategies for that year were those that promoted goods and services which promised to simplify the consumer’s life.
3. SEO and Social Signals – Intertwine SEO has three pillars: Content, Links, and Social Media. After the initial scare that social media would render SEO (Search Engine Optimization) obsolete, analysts today can’t help but notice that social signals have a direct impact on a site’s rating. It makes sense; the more social shares a blog post or article gets, the more relevant it obviously is, the higher it’s position on the list of results.
Social media is gradually revolutionizing search engine marketing. Social shares are directly proportional to the ranking of websites on the results page. Top-ranking content have more shares as compared to those lower on the list. Shares not only attest to the quality of the article, they attest to the quality of the site. It’s why so many business encourage people to share their content as much as possible.
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