With the emergence of technology-driven industries like the growing Business Process Outsourcing companies, the demand for IT-based solutions has increased. Business clienteles now have diversified needs with regards to the advertising and marketing environment.
Most business owners use internet marketing strategies to promote their products and services. One of the most popular strategies is using Search Engine Optimization. With the help of the Institute of Outsourcing, here’s a glimpse of what SEO is all about.
What is Search Engine Optimization (SEO)?
Search Engine Optimization or commonly referred to as SEO plays a great role in your website’s visibility. It’s the practice or strategy of improving and promoting a website with the main objective of increasing the number of visitors.
It’s all about website ranking in the World Wide Web. Search Engine Optimization is done simply to make sure that your website is structured in way that search engines understand. It makes the internet recommend your website to users.
How Search Engine Optimization (SEO) works?
You’re at an advantage if your website has a higher ranking than your competitors. By making your site better for consumers and making it search engine-friendly, you can expand your reach to a much larger audience.
1. Crawling and Building an Index
The Web is a very large network composed of hundreds to millions of existing web pages. Search Engine Optimization begins with web crawling. To find information, a search engine utilizes special software to build lists of words found on websites.
The usual starting points of web crawling are lists of VERY popular pages and heavily used servers. If the crawl finds a popular website, the words on that page will be indexed and links will be followed within the site until it spreads across the Web.
2. Providing the Answers
Internet users are your potential customers and they interact with search engines if they have informational, navigation and transactional queries. Search engines are basically answering machines. SEO aims to influence relevance and importance.
More often than not, major search engines interpret ‘popularity’ as importance. Through SEO, your website can get a higher ranking and attract more attention therefore making search engines assume valuable information contained therein.
Truly, advances in technology gave way to modernization of business solutions. The International Institute of Outsourcing Management explains that your website needs SEO not just to control web traffic but also to provide answers to people looking for what you offer.
