Search Engine Marketing and More: 3 Mistakes in Web Design to Avoid

When was the last time you surfed the Web and came across a site that just made you cringe? Maybe it was the achingly bright colours, or the high number of animated things taking up space on your screen.

Whatever it is, you don't need to be a search engine marketing expert to know that there are just some things best left not added to a website. After all, you were a potential user for that site, but you opted to leave it.

Whatever kind of business you run, whatever size, you may have considered putting up a website at some point, if you haven't already. So to help you on your way to building your firm's online presence, here are some web design mistakes even experts make, so you know what to avoid.

1. An all-Flash website. Are we still in the early 2000's? Using Flash for everything on a site was in vogue back then, but definitely no longer; it's all about HTML now. Seriously, though – if your site doesn't have an HTML version, it has an impact on the number of visitors Mobile users on iOS, for example, will definitely not be able to view it.

Image From: iclipart.com

 2. Blocking mobile users. Speaking of which, maybe it wasn't intentional, but some sites just appear awful on mobile devices. Maybe the navigation goes funny, or you have to scroll all the way to the right to find the drop-down menus.

Image From: iclipart.com

Either way, you have to remember that there are just as many mobile users as desktop and laptop users, if not more so. Get your developer to help make sure you don't have too many plug-ins; if you do, they should all be able to run on mobile platforms. While you're at it, make sure the site resizes itself to fit on a smaller screen.

3. Looking too generic. You don't have to use drastic measures to stand out, but that doesn't mean you have to settle for a website that doesn't look unique at all. Use your company logo for a colour palette you know will work, for instance.

Image From: iclipart.com

In addition, you can work with great website content writers to ensure that any content on all your webpages have a certain quirk that people directly link with your brand. That way, you have a look and a voice that's all your own. 

The SEO Solution - Institute of Outsourcing

With the emergence of technology-driven industries like the growing Business Process Outsourcing companies, the demand for IT-based solutions has increased. Business clienteles now have diversified needs with regards to the advertising and marketing environment.

Most business owners use internet marketing strategies to promote their products and services. One of the most popular strategies is using Search Engine Optimization. With the help of the Institute of Outsourcing, here’s a glimpse of what SEO is all about.

What is Search Engine Optimization (SEO)?

Search Engine Optimization or commonly referred to as SEO plays a great role in your website’s visibility. It’s the practice or strategy of improving and promoting a website with the main objective of increasing the number of visitors.

It’s all about website ranking in the World Wide Web. Search Engine Optimization is done simply to make sure that your website is structured in way that search engines understand. It makes the internet recommend your website to users.

How Search Engine Optimization (SEO) works?

You’re at an advantage if your website has a higher ranking than your competitors. By making your site better for consumers and making it search engine-friendly, you can expand your reach to a much larger audience.

1. Crawling and Building an Index 

The Web is a very large network composed of hundreds to millions of existing web pages. Search Engine Optimization begins with web crawling. To find information, a search engine utilizes special software to build lists of words found on websites. The usual starting points of web crawling are lists of VERY popular pages and heavily used servers. If the crawl finds a popular website, the words on that page will be indexed and links will be followed within the site until it spreads across the Web.

2. Providing the Answers 

Internet users are your potential customers and they interact with search engines if they have informational, navigation and transactional queries. Search engines are basically answering machines. SEO aims to influence relevance and importance. More often than not, major search engines interpret ‘popularity’ as importance. Through SEO, your website can get a higher ranking and attract more attention therefore making search engines assume valuable information contained therein.

Truly, advances in technology gave way to modernization of business solutions. The International Institute of Outsourcing Management explains that your website needs SEO not just to control web traffic but also to provide answers to people looking for what you offer.

Institute of Outsourcing and Long-term Outsourcing Benefits

You think outsourcing is only about cutting costs? To a lot of entities, cost-cutting may not be the only reason to outsource, but it's definitely a key factor. Though not many businesses thoroughly understand the benefits of outsourcing, a lot more companies have proven that such strategy can indeed save money. However, that's not the only or even the most important reason at all.

Institute of Outsourcing teaches you the proper and clever way of outsourcing so you can avail of a number of long-term benefits, such as:

·         Concentration on core activities.

Many companies experiencing advanced periodical growth find their back office operations also increasing simultaneously. In such case, you are fully aware that the expansion is consuming tremendous human and financial resources. You may not know it, but your core activities might be compromised. Once you outsource your non- essential aspects, your concentration will be redirected towards your core without even sacrificing quality or service in the back-office.

·         Lessen labor costs.

If it cannot be avoided, think of outsourcing instead of hiring an expensive expert. Further, if you hire a temporary staff, you still have to train him, which can even be costly and time- consuming. Remember, most temporary workers do not always live up to your expectations. With outsourcing, you can focus your human resources where you need them most.

·         Reduce overhead.

 Your company expansion would entail an increased need for office space, personnel and equipment. Back-office function can be extremely expensive. Why not outsource some simple operations so you can reduce the need for space and other vital resources? You can outsource say, your outbound telemarketing or admin tasks.

·         Minimizing risk.

With abrupt changes in the market, competition, government regulations, financial conditions, and technologies, you may be faced with unexpected risks. However, with outsourcing, you will never have a headache in managing risks. Instituteof Outsourcing is generally much better at risk management like no other.

While all of the above are a big boost to your business, getting access to high-quality services at a cost-effective price is the still the biggest benefit that you can get when outsourcing.

Get the Perfect Partner for Your Business Startup

Many entrepreneurs worry about starting their own or re-inventing their enterprise because it means having to deal with unknowns and expectedly, crash course lessons. Being the boss, you're always going to have questions about hiring, acquiring customers, raising money and creating viable products. Furthermore, you have to learn other equally crucial aspects of business such as accounting and income statements.

Now the next step would be to focus on the marketing aspect. As a matter of fact, any business cannot survive without it; so it’s inevitable that you need to do your marketing plan and strategy. Experts say online marketing is the best practice in this age of technology and fast-paced life. You need to learn to use technology that can help drive your business to the top. In this case, it would pay if you contact Institute of Outsourcing to help you get started.

Nobody expects you to know everything that's going in. Truth is, you should always seek the right advisors for your start-up so that you can benefit from their experience. And here’s where you need the right outsourcing service provider who can meet your expectations and requirements.

A good website is exactly what you need to promote your brand. However, if you already have one but is not functioning the way you expected it to, obviously it needs a total makeover. Your web developer should be able to improve your site so as to attract visitors from virtually anywhere around the world.

Think of huge profits once you get the right traffic. Once you’re done with your website, you need to get the best content writers who can produce fresh and unique contents that can bring potential clients to your site, apart from attracting the search engine robots. Anyway you look at it, there are so many advantages of hiring the services of Institute of Outsourcing. Visit the site for more info. Not a single cent will be wasted if what you get in return are high quality results at a fraction of the cost of outsourcing to Europe or USA. The company has qualified workforce and available technology that can get your projects done in no time.

Institute of Outsourcing is the trusted name in Internet marketing being the best provider of affordable Philippine outsourcing services. Make it your business partner today.