Search Engine Marketing and More: 3 Mistakes in Web Design to Avoid

When was the last time you surfed the Web and came across a site that just made you cringe? Maybe it was the achingly bright colours, or the high number of animated things taking up space on your screen.

Whatever it is, you don't need to be a search engine marketing expert to know that there are just some things best left not added to a website. After all, you were a potential user for that site, but you opted to leave it.

Whatever kind of business you run, whatever size, you may have considered putting up a website at some point, if you haven't already. So to help you on your way to building your firm's online presence, here are some web design mistakes even experts make, so you know what to avoid.

1. An all-Flash website. Are we still in the early 2000's? Using Flash for everything on a site was in vogue back then, but definitely no longer; it's all about HTML now. Seriously, though – if your site doesn't have an HTML version, it has an impact on the number of visitors Mobile users on iOS, for example, will definitely not be able to view it.

Image From: iclipart.com

 2. Blocking mobile users. Speaking of which, maybe it wasn't intentional, but some sites just appear awful on mobile devices. Maybe the navigation goes funny, or you have to scroll all the way to the right to find the drop-down menus.

Image From: iclipart.com

Either way, you have to remember that there are just as many mobile users as desktop and laptop users, if not more so. Get your developer to help make sure you don't have too many plug-ins; if you do, they should all be able to run on mobile platforms. While you're at it, make sure the site resizes itself to fit on a smaller screen.

3. Looking too generic. You don't have to use drastic measures to stand out, but that doesn't mean you have to settle for a website that doesn't look unique at all. Use your company logo for a colour palette you know will work, for instance.

Image From: iclipart.com

In addition, you can work with great website content writers to ensure that any content on all your webpages have a certain quirk that people directly link with your brand. That way, you have a look and a voice that's all your own. 

Business Process Outsourcing Services | 2 Important Components Of Internet Marketing Differentiated

Without ever thinking, people oftentimes use certain terms interchangeably. Take for instance, search engine optimization (SEO) and search engine marketing (SEM). While these two phrases are similar, both services are entirely different from each other. Further, these two are used as vital tactics in online business. They don't compete with each other, though.

For laypeople, perhaps it would be enough to describe search engine marketing as a type of Internet marketing aiming to promote your website by increasing its visibility in search engines. In simpler terms, it's doing the necessary steps to ensure that your site gets more and better qualified traffic.

        

Experts describe SEM or simply search marketing, as an art. Today, it refers to the umbrella term over SEO and SEM as well. Needless to say, this much broader term than SEO, encompasses the different options available, to use a search engine’s technology, including paid ads. Business authorities say that when you have a solid understanding of said strategy, you'll more likely to succeed in your digital marketing campaign.

SEM As We Know Of

Most internet marketers are familiar with paid listings apart from SEO, and other search-engine related services and functions. These are what can increase exposure and traffic to your site. Researching, submitting and positioning a website within search engine are the typical activities done in SEM.

By using the said tool, you get the opportunity to pay based on clicks. That means, every click through from those ads on your site gets a corresponding pay. If your SEM campaign is quite successful, the ads will be shown to clients doing a specific search for your services and products. This results to a higher conversion rate.

What About SEO?

Well, not all business operators know the different tactics that can help your website rank better in organic search engine results. SEO basically involves 'White Hat' best practices that every content creators and webmasters have to follow. Of course, this has something to do with obtaining higher rankings in search engine results. With 'Black Hat', you might be sanctioned by Google.

Important factors to remember in SEO are excellent interesting content, proper use and placement of keywords, and quality backlinks.

So, if you're targeting success in your Internet marketing business, make use of these two important components. Investing in a good website and on those two are not enough, though. You need to hire the best website content writers. What's there to optimize without the content?

Business Process Outsourcing Services - 5 Worthy Instagram Accounts to Follow

Since there are now over a thousand or even a billion people with Instagram accounts, it's quite difficult to know who are worthy to follow. A lot of people would just stick to following their friends, but it's good to know that Instagram has grown into something bigger than just seeing your friends' photos.

           

Thanks to the search engine marketing expert or experts who have helped this social media platform become famous, you can now have a glimpse of the best cuisines, celebrities, and more. To get you started on what pictures you might want to show up in your Newsfeed, here are the best Instagram accounts to follow.

1. @PSIMADETHIS

If you're a do-it-yourself junkie, then this account is surely worth your time. The owner of @psimadethis is Erica Domesek, a design and style expert who lives in New York City. She has a variety of DIY projects that she made or someone sent to her. If you want to be featured on her page, you can tag your own creation with a #psimadethis.

2. @FOOD_PORN

For those who are on a diet, you might want to avoid this page. But for those who love food, then this food_porn account is something you need to follow. You'll be delighted with everything that appears in your feed, from cupcakes to burgers!

3. @ZOOEYDESCHANEL

If I were to choose one celebrity account to follow on Instagram, I would definitely pick Zooey Deschanel! Her Instagram totally depicts her kooky personality. Without any doubt, you'll fall in love with her! It's even better if you're a big fan of New Girl because she posts a lot of behind the scene photos!

4. @CUTEBOYS_WITHCATS

Which one is better – getting to see adorable cats or a bunch of cute boys? Well, with @cuteboys_withcats, you don't have to choose because you'll be seeing both!

5. @DOGSOFINSTAGRAM

Not a fan of cats? Then follow @dogsofinstagram to see all the cute and adorable pups all over the world. If you have a pooch in your life, you can email his picture to dogs.instagram@gmail.com to get a chance to be featured on their account. Otherwise, just enjoy looking at a collection of furry friends that will make you smile.

If you're a visual person, you would totally love Instagram! Since these individual profiles are slowly becoming famous, pretty sure they'll be on top of the search engine marketing competitions. But for now, just enjoy their pages.

Search Engine Marketing - 3 Internet Advertising Trends That Are Set to Dominate 2014

Internet Advertising is a form of marketing which uses the Internet to deliver promotional messages to consumers. E-mail marketing, search engine marketing, social media marketing, and many types of display advertising are just some examples. Based on the current rise and fall of internet marketing trends, these 3 promise to dominate the year 2014.

1. Content Marketing – Rejoice Now is the time to invest in highly skilled website content writers . Studies suggest that marketing targeted at masses – like television ads – are slowly losing their effectiveness. Inbound marketing, by producing valuable, engaging content designed for a specific audience, is the new way to go.

Because customers nowadays prefer a more personalized approach, consistently creating pertinent, engaging content for them is a good way for companies to build rapport. This rapport leads to trust, and is the first step to developing a loyal following.

2. Minimalistic Marketing – Rise This is a generation of subtlety. Potential customers no longer appreciate being force-fed hype about a new product. Minimalist aesthetic and clean, clear-cut adverising is proving to be more effective than loud, flashy promotions. Cluttered, heavily-saturated advertisements no longer work. The rule of thumb for this age? Less is more.

Simplicity doesn’t just end with advertisements. Trends in 2013 suggest that the most successful marketing strategies for that year were those that promoted goods and services which promised to simplify the consumer’s life.

3. SEO and Social Signals – Intertwine SEO has three pillars: Content, Links, and Social Media. After the initial scare that social media would render SEO (Search Engine Optimization) obsolete, analysts today can’t help but notice that social signals have a direct impact on a site’s rating. It makes sense; the more social shares a blog post or article gets, the more relevant it obviously is, the higher it’s position on the list of results.

Social media is gradually revolutionizing search engine marketing. Social shares are directly proportional to the ranking of websites on the results page. Top-ranking content have more shares as compared to those lower on the list. Shares not only attest to the quality of the article, they attest to the quality of the site. It’s why so many business encourage people to share their content as much as possible.

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Search Engine Marketing - 3 Internet Advertising Trends That Are Set to Dominate 2014

Internet Advertising is a form of marketing which uses the Internet to deliver promotional messages to consumers. E-mail marketing, search engine marketing, social media marketing, and many types of display advertising are just some examples. Based on the current rise and fall of internet marketing trends, these 3 promise to dominate the year 2014.

1. Content Marketing – Rejoice Now is the time to invest in highly skilled website content writers. Studies suggest that marketing targeted at masses – like television ads – are slowly losing their effectiveness. Inbound marketing, by producing valuable, engaging content designed for a specific audience, is the new way to go.

Because customers nowadays prefer a more personalized approach, consistently creating pertinent, engaging content for them is a good way for companies to build rapport. This rapport leads to trust, and is the first step to developing a loyal following.

2. Minimalistic Marketing – Rise This is a generation of subtlety. Potential customers no longer appreciate being force-fed hype about a new product. Minimalist aesthetic and clean, clear-cut adverising is proving to be more effective than loud, flashy promotions. Cluttered, heavily-saturated advertisements no longer work. The rule of thumb for this age? Less is more.

Simplicity doesn't just end with advertisements. Trends in 2013 suggest that the most successful marketing strategies for that year were those that promoted goods and services which promised to simplify the consumer's life.

3. SEO and Social Signals – Intertwine SEO has three pillars: Content, Links, and Social Media. After the initial scare that social media would render SEO (Search Engine Optimization) obsolete, analysts today can't help but notice that social signals have a direct impact on a site's rating. It makes sense; the more social shares a blog post or article gets, the more relevant it obviously is, the higher it's position on the list of results.

Social media is gradually revolutionizing search engine marketing. Social shares are directly proportional to the ranking of websites on the results page. Top-ranking content have more shares as compared to those lower on the list. Shares not only attest to the quality of the article, they attest to the quality of the site. It's why so many business encourage people to share their content as much as possible.

Lover for Fashion – Visit These 5 Websites Now!

If you’re a fashion addict, like me, then there’s a big possibility that you’re always looking for the most affordable fashion websites all over the World Wide Web. As an employee (or a student maybe), we all know how tight money can be. Sometimes, you just have to undergo and love the satisfaction you get from window shopping.

Nevertheless, don’t worry girls because today is your lucky day! Here are the best fashion websites that you’ll surely want to visit. I guarantee you that only the prices were compromised and never the style!

1. Boohoo.com

With the help of some search engine marketing , Boohoo.com indeed became one of the most affordable fashion websites in the world of online shopping. Even though they’re based just outside of UK, they certainly do ship internationally.

Not only does this website have cute clothes, all of them are priced just right. The great thing about them is that their collection is a combination of Nasty Gal and Forever 21. Visit their site now and choose from a variety of designs!

2. Pinkice.com

One of the reasons why most girls love to check Pinkice.com is because they’re so much like H&M and Forever 21 mixed in one great outfit. There are so much stuff you can choose from —- since they have everything from casual to party pieces. As a matter of fact, you would always find the hottest items of the season at amazing prices.

3. Loveculture.com

Every fashion lover would definitely fall in love with Loveculture.com. You ask why? It doesn’t matter whether your style is retro, indie, girly or grungy. Without a doubt, you’ll surely find that perfect piece that will suit your needs!

4. Swaychic.com

If you love Urban Outfitters but can’t keep up with their prices, then Swaychic.com is for you. They have hundreds of items that are similar to the ones being sold at Urban Outfitters. So if you’re more into the indie or boho style, then I suggest you visit this site now!

5. Agacistore.com

With the help of their search engine marketing expert , Agacistore.com made it to the list of one of the most affordable fashion websites in the World Wide Web. With their collection from punk rock chick to sweet girl next door, you’ll be changing up your style every now and then with them. Hurry and check them out now! If you’re in luck, they might have a clearance sale that won’t exceed $15!

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via IFTTT

Lover for Fashion – Visit These 5 Websites Now!

If you're a fashion addict, like me, then there's a big possibility that you're always looking for the most affordable fashion websites all over the World Wide Web. As an employee (or a student maybe), we all know how tight money can be. Sometimes, you just have to undergo and love the satisfaction you get from window shopping. 

          

Nevertheless, don't worry girls because today is your lucky day! Here are the best fashion websites that you'll surely want to visit. I guarantee you that only the prices were compromised and never the style!

1. Boohoo.com

With the help of some search engine marketing, Boohoo.com indeed became one of the most affordable fashion websites in the world of online shopping. Even though they're based just outside of UK, they certainly do ship internationally.

Not only does this website have cute clothes, all of them are priced just right. The great thing about them is that their collection is a combination of Nasty Gal and Forever 21. Visit their site now and choose from a variety of designs!

2. Pinkice.com

One of the reasons why most girls love to check Pinkice.com is because they're so much like H&M and Forever 21 mixed in one great outfit. There are so much stuff you can choose from --- since they have everything from casual to party pieces. As a matter of fact, you would always find the hottest items of the season at amazing prices. 

3. Loveculture.com

Every fashion lover would definitely fall in love with Loveculture.com. You ask why? It doesn't matter whether your style is retro, indie, girly or grungy. Without a doubt, you'll surely find that perfect piece that will suit your needs!  

4. Swaychic.com

If you love Urban Outfitters but can't keep up with their prices, then Swaychic.com is for you. They have hundreds of items that are similar to the ones being sold at Urban Outfitters. So if you're more into the indie or boho style, then I suggest you visit this site now! 

5. Agacistore.com

With the help of their search engine marketing expert, Agacistore.com made it to the list of one of the most affordable fashion websites in the World Wide Web. With their collection from punk rock chick to  sweet girl next door, you'll be changing up your style every now and then with them. Hurry and check them out now! If you're in luck, they might have a clearance sale that won't exceed $15!